Laguna

Marketing Lead (Blockchain)

Marketing • Permanent • Laguna • Remote

Posted: 02 Jun, 22

Laguna is a DeFi company passionate about giving users control of their finances. Founded by leading members of Bitcoin.com, Crypto.com and ZenCash, we live for transparency and decentralization.

As a group we are working on our state of the art blockchain involved in developing some game changing projects. Our close-knit team is forward-thinking, and you can feel the energy in every conversation. We are well funded and we are here to stay. Be part of our journey.

Responsibilities:

  • Meeting with the sales and marketing team to discuss digital marketing strategies.
  • Designing and implementing online marketing strategies across all digital platforms.
  • Managing the company’s social media platform and web advertising.
  • Developing social media strategies.
  • Identifying the latest trends and technology within the industry.
  • Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.
  • Assessing the online user experience and developing strategies to increase NPS.
  • Maintaining customer communications with weekly reports, news articles, and industry guides.
  • Monitoring and maintaining the media budget.
  • Preparing and presenting digital marketing reports.

Requirements:

  • Bachelor’s degree in marketing, communications or related field.
  • Previous experience as an online marketing manager.
  • In-depth knowledge of digital marketing techniques.
  • Experience with social media networking and advertising.
  • Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.
  • Excellent communication skills.
  • Advanced project-management skills.
  • Knowledge of the latest technology and trends within the industry.
  • Good interpersonal skills.